I am an ideas partner - a creative injection for brands, individuals and organisations - I offer creative direction, brand identity, content strategy, ideation and art direction for social or campaign shoots.

I have 12 years of experience in crafting captivating, imaginative stories and building intricate, kaleidoscopic worlds for brands.

At Glassette, in my role of Head of Content and Creative I envisioned and spearheaded a bold, unified brand and creative direction from launch, positioning Glassette as a pioneer in the homewares and lifestyle market. I crafted the brand's distinctive tone, visual identity, and content strategy, paving the way for the creation of Glassette Creative Studios. My work attracted top clients across food & beverage, travel, and lifestyle, all eager to bring their brands to life through the unique Glassette lens.